Social Content Calendar · Sep 4 – Nov 1, 2026 · 57 Posts

The Lint Guy
We Clean The Dryer And The Dryer Vent

Eight weeks of Facebook-first content for Lehigh Valley Dryer Vent Solutions, starting tomorrow. Every post is built on the one point Michael raises more than any other — competitors clean only the vent, and he cleans the whole system, inside the dryer included. Nothing here needs a filming day.

Client
Michael Carrer
Prepared by
VersAssist
Date
September 3, 2026
Runs
Fri Sep 4 – Sun Nov 1
Cadence
3 Reels · 2 Carousels · 2 Static / wk
Posting days
Monday – Friday

The One Rule This Calendar Is Built On

“I just always try to emphasize that we inspect and clean the dryer itself, including the inside of the dryer, because that’s one of the main things that separates us from competitors who only clean the vent.”
— Michael Carrer, August 26 2026 · and on the July 17 call: “definitely stressing how my competitors only clean the dryer vent, but a dryer fire starts inside the dryer, and how we clean the whole system.”

He has now made this point in an email, on a recorded call, and as a note on a post he was otherwise approving. It is not a preference about wording — it is the commercial argument the whole business rests on, and it is the reason a customer picks him over a cheaper truck. So it stops being an occasional theme and becomes a standing requirement:

Standing rule Every post in this calendar names both the dryer and the dryer vent. Never “dryer vent cleaning” on its own. The service is “we clean the dryer and the dryer vent — the whole system.” If a caption, a slide or an on-screen line only says “vent,” it is not finished.
The System Line — use verbatim or close to it

“Most companies clean the dryer vent. We clean the dryer and the dryer vent — including inside the dryer, where a dryer fire actually starts.”

Short form for tight captions: “The dryer and the dryer vent. The whole system.”

How The Reels Get Made — No Filming Days

Built from footage we already have Every one of the 25 reels in this calendar is an edit, not a shoot. They are built from existing job footage plus on-screen text, with music underneath. No pieces to camera, no scripts for Michael to learn, no time blocked out of his day. If he is happy to send a short voice note from his phone for a particular reel, we can lay it over — but every reel here works without one.

Each reel below lists a Topic (what kind of post it is — awareness, tip, safety, proof), the on-screen text beats in order, and the footage needed from the library. Where a clip does not exist yet, the post says so and offers a fallback rather than assuming a shoot.

The footage library — what these 25 reels draw on
  • Have already: vent lines being brushed · lint pulled from a line · exterior hoods with louvres open · before/after piles · crushed and foil ducts · Michael’s reference photos (IMG_6600 / IMG_6601, the gas dryer set, the back-of-dryer shots).
  • Worth asking Michael for: anything shot inside a dirty dryer — the open cabinet, the blower housing, lint against the heating element. This is the single highest-value gap in the library and it powers the strongest reels in the calendar.
  • Also useful if he has it: a commercial or shared laundry room, and one genuinely severe job for the Week 7 reveal.
  • Stills work. A photo with a slow push and on-screen text reads fine in a reel. Several posts here are designed to run entirely on stills he has already sent.

Removed From This Calendar

No location content Nothing here references a second location, a new service area, an expansion, the shore, Ocean City, or any county Michael is not already known in. The rule is simply: this page talks about the work, not about where the business is going.

This deliberately widens Michael’s August 5 instruction. He asked for the Shore post to come down because it carried a different company name and phone number, and his stated concern afterwards was broader than that one post: “a post announcing a separate business and brand went live without my approval. That’s something I need to have complete control over before anything is published.” The safe reading is no expansion messaging of any kind, so that is how this calendar is written.

Corrections Ledger — Run This Before Every Asset Ships

Every rule below came from Michael, in his own words, on a specific date. Eleven rules now. Four of them he has had to send more than once. Thirty seconds against this table is cheaper than another revision round.

Rule What it means in production Source
Dryer and dryer vent Both named, every time. We clean inside the dryer too — that is the differentiator. Never let a post imply vent-only service. Jul 17 · Aug 11 · Aug 26
Michael, never Mike “Everyone knows me as Michael.” Every sign-off, caption and graphic. Asked three separate times. Jun 4 · Jun 15
No grid or screen behind louvres “There’s a plastic grid behind the louvres which wouldn’t allow lint to pass through, so that wouldn’t be a dryer vent cover.” His most-repeated image correction. Jul 27 · Aug 17
One constant 4″ diameter “It should all be 4 inches.” No tapering, no reduction anywhere along the run. Jul 20 · Jul 22 · Aug 19
Smooth aluminum, not flexible foil “Air duct cleaning is the flexible stuff. Dryer vent is smooth aluminum.” If a clip shows flex duct being brushed, it is the wrong trade entirely. Aug 24
Dryer vent ≠ air duct vent He spots a substituted air-duct vent instantly. Different part, different shape, different job. Jul 27 · Aug 24
The wall can have two holes “Sometimes there are two holes in the wall — the bottom one is a clean-out, and the top one is where the dryer hose connects.” Do not treat the second hole as a mistake. Aug 19
Know a dryer from a washer A generated “spinning drum” shot turned out to be a washing machine. Confirm the appliance before the asset ships. Aug 10
Gas dryer backs look specific He sent reference photos of a real gas dryer connection after a generated one invented an extra component. Aug 20
No prices or offers without sign-off “Please remove this !!! People are asking for $25.00 off!!!!” A number on a graphic becomes a promise he has to honour at the door. Jan 2
Nothing publishes without approval “That’s something I need to have complete control over before anything is published.” Every asset, not only carousels. Aug 6 · standing
Pattern Michael has approved the copy and the concept on every post since July. Almost every revision has been a detail inside a picture. His line on August 19 — “thank you for asking first” — is the whole relationship: send it, and he will tell you exactly what is wrong, usually within the hour.

Why This Window

The Weekly Rhythm

Seven posts a week, Monday to Friday. Reels carry Monday, Wednesday and Friday on their own — they earn the most reach and deserve a clear day. Tuesday and Thursday each pair a carousel with a static, which are different enough in the feed that they do not compete. The calendar opens with a single reel on Friday September 4, then runs eight full weeks from Monday September 7.

Monday Tuesday Wednesday Thursday Friday
Reel Carousel Static Reel Carousel Static Reel

Posting Schedule At A Glance

Week Mon · Reel Tue · Carousel + Static Wed · Reel Thu · Carousel + Static Fri · Reel
Fri Sep 4 Opening post — the calendar starts on a Friday The lint trap is 10% of it
1Sep 7–11 Why we pull the dryer out Inside the dryer — what we clean · Vent-only is half a job 5 places lint hides Ask whoever you hire one question · The whole system, defined What actually happens on a visit
2Sep 14–18 Before you buy a new dryer Six signs it’s the system · The $350 part The 2-minute test What we check first · New dryer, same problem What a clogged vent costs you
3Sep 21–25 3 reasons it gets worse every fall What heating season does · Two machines, one system The appliance nobody lists Fall laundry room checklist · Book before the cold The one question to ask
4Sep 28–Oct 2 4 things I find every week Read your own dryer vent · Smooth metal, not foil Go look at your outside vent The four-inch rule · Send me a photo Two holes isn’t a mistake
5Oct 5–9 Fire Prevention Week Five minutes, five checks · Where a dryer fire starts Gas dryers, second problem 10-minute safety sweep · Smoke alarm No licence required
6Oct 12–16 The room nobody owns Property manager’s Q4 list · Documented every visit 6 loads a week vs 80 Inside a multi-unit visit · Tenants notice Scheduled beats emergency
7Oct 19–23 One real job, start to finish What customers actually say · Before and after 11 years, never been done Realtors: the 20-minute item · Was it ever cleaned? Why we show you what came out
8Oct 26–30 Why cold packs lint down Winter laundry room sweep · Add one line Clocks go back Sunday Winter-proofing the system · CO alarm Meet Michael
Sep 4

Opening Post

The calendar starts on a Friday

ReelFri 4

The Lint Trap Is 10% Of It

Topic

Awareness · myth-buster. The single most surprising fact we can tell a homeowner.

Build

No filming. 20–25 sec. Reveal-style edit — clean shot, then the buildup. Text-led, music only.

On-Screen Text
  1. Hook · 0–3sYou clean the lint trap. That’s about 10% of it. 😬
  2. RevealThis is where the other 90% goes ↓
  3. BeatAround the blower
  4. BeatAlong the cabinet walls
  5. BeatRight up against the heating element
  6. PointA dryer fire doesn’t usually start in the vent. It starts in here.
  7. CTAAsk whoever you hire if they open the dryer · 📞 (484) 546-8489
Footage Needed

Lint trap being lifted/cleaned · dryer pulled out from the wall · cabinet open with lint visible · a handful of lint from inside the machine.

Caption

The lint trap catches a fraction of what a dryer produces. The rest ends up inside the machine — around the blower, along the cabinet, against the heating element. That’s where a dryer fire starts, and it’s the part most companies never open. We clean the dryer and the dryer vent. 📞 (484) 546-8489

FootageNeeds real inside-the-dryer footage. If none exists yet, this is the first clip to ask Michael for — it is the highest-value thing missing from the library and it powers four reels in this batch.
01Sep 7–11

The Whole System · The Differentiator Week

The argument for why he costs what he costs

ReelMon 7

Why We Pull The Dryer Out

Topic

Awareness · the differentiator, told as a tip rather than a sales line.

Build

No filming. 25–30 sec. Side-by-side idea: the fast job vs the full job.

On-Screen Text
  1. Hook · 0–3sWhy bother pulling the dryer out? 🤔
  2. BeatVent line only = done in 20 minutes
  3. BeatAnd you’d never know the difference. For a while.
  4. TurnBut the heat is INSIDE the machine
  5. TurnAnd so is the lint sitting against the heating element
  6. PointA dryer fire starts inside the dryer. Cleaning only the vent is half a job.
  7. CTAThe dryer AND the dryer vent. Both. Every time. · 📞 (484) 546-8489
Footage Needed

Dryer being pulled from the wall · cabinet opened · lint inside the machine · brush running the vent line for contrast.

Caption

Cleaning just the vent line is faster, and for a while you wouldn’t know the difference. But the heat is inside the machine, and so is the lint sitting against the heating element. That’s why we do both. 📞 (484) 546-8489

CarouselTue 8

Inside The Dryer — What We Actually Clean

Slides — 7
  1. CoverThe Part Of The Job You Never See 🔧
  2. The lint trapWhere you clean. Catches a fraction of what the machine produces.
  3. The trap housingBelow the trap, lint packs into the slot itself. It comes out with a brush, not a hand.
  4. The blower housingThe fan that pushes air out. Lint collects here and the machine loses power gradually — you never notice it happening.
  5. The cabinetLoose lint through the whole body of the dryer, including up against the heating element.
  6. The transition ductThe short run between the dryer and the wall. Crushed, kinked or foil ducts get flagged and replaced.
  7. Call to actionThen the vent line, end to end. The dryer and the dryer vent. 📞 (484) 546-8489 · C-DET Certified
Caption

Five places lint collects that aren’t the lint trap — all of them inside the machine, and all of them part of the job. Then the vent line on top of that. This is what “the whole system” means. →

Why This Post

The single most important carousel in the batch. It converts Michael’s differentiator from a claim into a visible, specific list a homeowner can check a competitor against.

StaticTue 8

Vent-Only Is Half A Job

Design

Split card. Left: the vent line alone, greyed back. Right: the dryer and the vent line together, full colour. Restrained — this is a point, not an attack on competitors by name.

Headline

Most companies clean the dryer vent. We clean the dryer and the dryer vent.

Caption

It sounds like a small distinction until you know where a dryer fire starts — inside the machine, where lint sits against the heating element. Cleaning the vent line and stopping there leaves the hottest part of the system untouched. Ask whoever you hire whether they open the dryer. 📞 (484) 546-8489

Tone Never name or mock a competitor, and never imply another company is dangerous. The line is “here is what a complete job includes” — the comparison should land on its own.
ReelWed 9

5 Places Lint Hides

Topic

Awareness · listicle. Fast, saveable, very shareable format.

Build

No filming. 25 sec. Five quick cuts with big numbered labels. Works with music and no voiceover at all.

On-Screen Text
  1. Hook · 0–3s5 places lint hides. Only 1 is the lint trap. 🧺
  2. 1The lint trap — everybody gets this one
  3. 2The housing underneath it
  4. 3The blower
  5. 4Inside the dryer cabinet
  6. 5The vent line, all the way outside
  7. CTA4 of those 5 are inside the dryer. That’s why we clean both. · 📞 (484) 546-8489
Footage Needed

Five short clips, 3–4 sec each: trap lifted · brush into the trap slot · blower housing · open cabinet · vent line brushing.

Caption

Five places lint collects, and four of them are inside the machine. If a cleaning didn’t include the dryer itself, most of it is still in there. 📞 (484) 546-8489

CarouselThu 10

Ask Whoever You Hire One Question

Slides — 6
  1. CoverGetting Quotes? Ask This One Question 📋
  2. The question“Do you clean the dryer itself, or just the vent line?”
  3. Why it mattersA dryer fire starts inside the machine, where lint sits against the heating element. The vent line matters too — but it isn’t where the heat is.
  4. Follow up“Do you pull the dryer out and open the cabinet?” If the answer is no, the price difference makes sense — you’re buying a different job.
  5. Also worth asking“Will you show me what came out?” Anyone doing the full job will be glad to.
  6. Call to actionWe clean the dryer and the dryer vent, and we always show you. 📞 (484) 546-8489 · C-DET Certified
Caption

Getting a couple of quotes is smart. Here’s the question that tells you what you’re actually comparing — because “dryer vent cleaning” means very different jobs depending on who’s saying it. →

StaticThu 10

The Whole System, Defined

Design

Plain definition card in the house style. Type-led, real photo background at low contrast. This is a reference post, meant to be saved and shared.

On-Image Copy

THE WHOLE SYSTEM = the lint trap + the trap housing + the blower + the inside of the dryer + the transition duct + the full vent line + the exterior hood

Caption

Seven parts. When we say we clean the whole system, that’s the list — the dryer and the dryer vent, from the trap to the hood on your outside wall. 📞 (484) 546-8489 · thelintguy.com

ReelFri 11

What Actually Happens On A Visit

Topic

Awareness · booking friction. Removes the reason people put it off.

Build

No filming. 40–50 sec. Process edit — numbered steps over existing footage. The explainer to pin and boost.

On-Screen Text
  1. Hook · 0–3sNever booked one before? Here’s the whole job. 🧰
  2. Step 1The dryer comes out from the wall and gets opened up
  3. Step 2Blower, cabinet, heating element area — cleaned out. Most companies skip this part.
  4. Step 3The full vent line brushed, dryer to exterior hood. Not partway.
  5. Step 4Airflow checked outside, everything reconnected
  6. Step 5We show you exactly what came out
  7. CTAThe dryer AND the dryer vent · No mess left behind · 📞 (484) 546-8489
Footage Needed

One job shot end to end if it exists; otherwise stitch from library — dryer pulled out, cabinet open, brush in the line, exterior hood airflow, lint on a sheet.

Caption

People put this off because they don’t know what they’re agreeing to. So here’s the whole thing, start to finish. The dryer comes out and gets opened up, the full vent line gets brushed, and you get to see exactly what came out of your system. 📞 (484) 546-8489 · C-DET Certified

ConfirmIf we state a visit duration on screen, get the figure from Michael first. A wrong number creates a scheduling problem for him, not just a content one.
02Sep 14–18

Michael's Own Angle · Requested Aug 18

Before you buy a new dryer, make sure it isn't your dryer vent

ReelMon 14

Before You Buy A New Dryer — Check This First

Topic

Awareness · money-saving tip. Michael’s own requested angle (Aug 18). The most shareable idea in the batch because it saves the viewer money.

Build

No filming. 30 sec. Story-arc text over existing footage. Warm, helpful tone.

On-Screen Text
  1. Hook · 0–3sBefore you buy a new dryer — read this. 💸
  2. BeatDryer stops drying. Two cycles. Three cycles.
  3. BeatSo you figure the machine is worn out, and you replace it
  4. TurnThen the new one doesn’t dry properly either 😐
  5. WhyBecause the problem was never the dryer. A clogged vent line means the hot wet air has nowhere to go.
  6. WhyAnd lint inside the dryer makes it run hotter and longer — which is what burns out the heating element
  7. CTAGet the dryer AND the vent cleaned first. Then decide. · 📞 (484) 546-8489
Footage Needed

Damp clothes coming out of a dryer · packed lint pulled from a line · lint inside the cabinet · clean vent with strong airflow at the hood.

Caption

This one could save you the price of a dryer. When a dryer stops drying, most people assume the machine is finished — then the new one does exactly the same thing, because the vent line was clogged the whole time. Get the dryer and the dryer vent cleaned first. Then decide. 📞 (484) 546-8489

Hashtags
#HomeownerTips#DryerVentCleaning#DryerRepair#LehighValley#TheLintGuy#SaveMoney
Michael’s ideaWord for word from his August 18 email: “Before you buy a new dryer, make sure it’s not your dryer vent. I think that would be another great angle.” Worth telling him this is his post when you send the calendar.
CarouselTue 15

Six Signs It’s The System, Not The Machine

Slides — 8
  1. CoverDryer Not Drying? 6 Signs It Isn’t The Dryer 🔍
  2. Clothes are still damp after a full cycle — and it got worse gradually, not overnight.
  3. The outside of the dryer, or the laundry room itself, is unusually hot while it runs.
  4. There’s a burning or musty smell when the machine is going.
  5. Little or no airflow at the vent hood outside while the dryer is running.
  6. Lint appearing on the floor behind the machine, or around the door seal.
  7. It’s been more than a year — or you genuinely don’t know — since the dryer and the vent were last cleaned.
  8. Call to actionThree or more? Get the system checked before you buy anything. 📞 (484) 546-8489 · C-DET Certified
Caption

Six things that point at the system rather than the machine. If three or more sound familiar, a cleaning is a lot cheaper than a new dryer — and far more likely to fix it. →

StaticTue 15

The $350 Part

Design

Number-led card in the house style — figure large in ember, minimal supporting type, real heating element photography rather than illustration.

Headline

A heating element replacement runs about $350. A cleaning doesn’t.

Caption

When the vent is blocked, the dryer can’t shed heat — so it runs hotter and longer than it was built to. The heating element or the thermal fuse is usually what gives out first, and neither is a cheap part. Cleaning the dryer and the vent line is maintenance. Replacing the element is a repair bill. 📞 (484) 546-8489

Why This Post

The $350 figure and the thermal fuse detail are both Michael’s own, from his June 17 and August 18 emails. Using his numbers keeps it accurate and lets him stand behind it in the comments.

ReelWed 16

The 2-Minute Test Before You Go Shopping

Topic

Tip · do-this-now. Gives the viewer an action they can complete today.

Build

No filming. 20–25 sec. Three numbered steps, walked through with existing exterior footage.

On-Screen Text
  1. Hook · 0–3s2-minute test. Do this before you shop for a dryer. ⏱️
  2. 1Put a load on. Any load.
  3. 2Go outside and find the vent hood on your wall
  4. 3Louvres should be pushed open. Air should feel warm — and strong.
  5. ResultWeak air, or louvres barely moving? That’s a restriction.
  6. PointAnd no new dryer will fix it
  7. CTAGet the dryer and the dryer vent cleaned, then see how it dries · 📞 (484) 546-8489
Footage Needed

Exterior hood with louvres open and strong airflow · a hand held near the vent · contrast clip of a blocked or barely-moving hood if one exists.

Caption

Two minutes and one trip outside. Run the dryer, find the hood on your wall, feel the air. Weak airflow or louvres that barely move means a restriction — and a new machine won’t solve it. 📞 (484) 546-8489

CarouselThu 17

What We Check Before You Spend A Cent

Slides — 6
  1. CoverThinking Of Replacing Your Dryer? Here’s What We Check First 🧰
  2. The vent lineThe full run from the machine to the outside hood. This is the most common cause of a dryer that “stopped working.”
  3. The transition ductThe short piece behind the dryer. Crushed against the wall or kinked is enough on its own to kill airflow.
  4. Inside the dryerBlower, cabinet, around the heating element. Lint in here makes the machine run hot and shortens its life.
  5. The airflowWe measure what’s actually coming out at the hood — before and after — so you can see the difference rather than take our word for it.
  6. Call to actionIf it’s the system, we fix it. If it’s genuinely the machine, we’ll tell you that too. 📞 (484) 546-8489
Caption

We’d rather tell you the truth than sell you a cleaning you don’t need. Four checks, and you’ll know whether you’re looking at a maintenance job or an appliance purchase. →

Confirm Slide 5 says we measure airflow before and after. Confirm with Michael that he takes an actual reading — if he doesn’t, reword to “we check the airflow” rather than implying an instrument.
StaticThu 17

New Dryer, Same Problem

Design

Clean type-led card. A new dryer photographed in place beside the same old wall connection. Understated.

Headline

A new dryer connected to an old, clogged vent line is just a new dryer that can’t breathe.

Caption

If you’re replacing a dryer, get the vent line cleaned while the old machine is out of the way. It’s the easiest access we ever get, it protects the appliance you just paid for, and it’s the difference between a new dryer that works and a new dryer with the same complaint. 📞 (484) 546-8489

Why This Post

Catches people at the exact moment of purchase — a genuinely useful, well-timed piece of advice that also happens to be a booking trigger.

ReelFri 18

What A Clogged Vent Costs You Every Month

Topic

Awareness · running costs. A money angle that isn’t about fire — reaches people who tune safety messaging out.

Build

No filming. 20–25 sec. Text-led with existing footage underneath. Music only.

On-Screen Text
  1. Hook · 0–3sA clogged dryer vent costs you money every single week. 💡
  2. 1Two cycles instead of one = double the electricity or gas, per load
  3. 2The machine runs hotter for longer — which is what wears out the heating element
  4. 3Clothes take more heat and more tumbling, so they wear out faster too
  5. 4And the lint inside the dryer keeps the whole thing running hot
  6. PointNone of it shows up as a bill. It just quietly adds up.
  7. CTAClean the dryer AND the dryer vent · 📞 (484) 546-8489
Footage Needed

Dryer running · damp clothes after a cycle · lint pulled from a line · lint inside the cabinet. All existing library clips.

Caption

A restricted system doesn’t send you a bill — it just quietly costs you. Two cycles instead of one on every load, a machine running hotter for longer, and clothes taking more heat than they should. Cleaning the dryer and the dryer vent pays for itself long before you think about fire risk. 📞 (484) 546-8489

No numbers Deliberately no dollar figures or percentages here. Michael’s standing rule since the January “$25.00 off” post is that no number goes on a graphic unless he authorised it — and an energy-savings claim is the easiest kind to get wrong.
03Sep 21–25

Heating Season · The Turn

Nothing broke. The conditions changed.

ReelMon 21

3 Reasons Your Dryer Gets Worse Every Fall

Topic

Awareness · seasonal. Explains a thing people notice every year and have never had explained.

Build

No filming. 25–30 sec. Existing job footage + on-screen text, trending audio low under it. Optional: Michael records the lines as a phone voice note and we lay it over.

On-Screen Text
  1. Hook · 0–3sYour dryer didn’t get worse. October did. 🍂
  2. 1Windows close → the laundry room stops airing out
  3. 2Loads get heavier → sweatshirts, jeans, blankets hold more water
  4. 3Cold air → condensation in the vent line → damp lint packs down instead of blowing out
  5. TurnAnd the same lint builds INSIDE the dryer — around the blower, near the heating element
  6. CTAWe clean the dryer AND the dryer vent · 📞 (484) 546-8489
Footage Needed (all from existing library)

Packed damp lint pulled from a line · a vent line being brushed · lint inside an open dryer cabinet · exterior hood with louvres open. Any four clips, 4–6 seconds each.

Caption

“It was fine all summer.” We hear it every October. Nothing broke — the conditions changed. Heavier loads, closed-up rooms, and cold air in the line that turns loose lint into a packed plug. We clean the dryer and the dryer vent, so handle it before heating season, not during. 📞 (484) 546-8489

Hashtags
#FallMaintenance#DryerVentCleaning#DryerCleaning#LehighValley#TheLintGuy
CarouselTue 22

What Heating Season Does To Your Dryer And Your Vent

Slides — 6
  1. CoverYour Dryer Didn’t Get Worse. October Did. 🍂
  2. OneWindows close. The laundry room stops airing out, and humidity that used to escape now sits in the room.
  3. TwoLoads get heavier. Sweatshirts, jeans, blankets and towels hold far more water than summer clothes.
  4. ThreeCold air outside means condensation inside the vent line. Damp lint packs down and sticks to the walls of the duct.
  5. FourAnd inside the dryer, lint builds around the blower and the heating element — where a dryer fire actually starts. Most companies never look there.
  6. Call to actionWe clean the dryer and the dryer vent. The whole system. 📞 (484) 546-8489 · C-DET Certified
Caption

Every fall the same thing happens and almost nobody knows why. Four things change between September and December, and three of them are working against your dryer. Swipe through. →

StaticTue 22

Two Machines? No — One System

Design

Simple diagram treatment over a real photo: dryer on the left, vent line running through the wall to the exterior hood on the right, one continuous highlight connecting them. Real job photography, not illustration.

Headline

Your dryer and your dryer vent are one system. Cleaning half of it is doing half a job.

Caption

Lint doesn’t stop at the wall. It builds inside the dryer cabinet, around the blower and near the heating element, then travels the whole run of the vent line to the outside. Clean only the vent and you’ve left the hottest part untouched. We do both, every visit. 📞 (484) 546-8489

Why This Post

This is the batch thesis in one image. Worth pinning to the top of the Facebook page for the duration of this calendar.

ReelWed 23

The Appliance Nobody Puts On The List

Topic

Awareness · comparison. Borrows credibility from maintenance people already believe in.

Build

No filming. 20–25 sec. Quick rhythm, four beats then the point.

On-Screen Text
  1. Hook · 0–3sFurnace? Serviced. Chimney? Swept. Alarms? Tested. 🏠
  2. BeatAnd then there’s this one ↓
  3. BeatRuns hot. Runs long. Full of lint.
  4. BeatThe only appliance whose whole job is to get hot and blow fibre through a tube
  5. TurnAnd it fills up in two places — inside the machine, and along the vent line
  6. CTAThe dryer AND the dryer vent. Put it on the list this year. · 📞 (484) 546-8489
Footage Needed

A dryer running · lint inside the cabinet · lint from the vent line. Three clips is enough.

Caption

You service the furnace. You sweep the chimney. You test the alarms. The dryer runs hot, runs long, and fills with lint in two places — inside the machine and along the vent line — and it’s the one that never makes the list. We clean the dryer and the dryer vent. 📞 (484) 546-8489

CarouselThu 24

Your Fall Laundry Room Checklist

Slides — 7
  1. CoverSix Things To Check In Your Laundry Room This Month 🧺
  2. Pull the dryer out. Is the duct behind it crushed, kinked or squashed against the wall?
  3. Look at the duct material. Smooth metal is right. Flexible foil or plastic is not rated for the heat.
  4. Is there lint on the floor behind the machine? That means it’s escaping somewhere it shouldn’t.
  5. Run the dryer and go outside. Do the louvres on the hood open? Can you feel strong air?
  6. Time a normal load. If it needs two cycles to dry, something is restricted — in the dryer, the vent, or both.
  7. Call to actionAny of those ring true? We clean the dryer and the dryer vent. 📞 (484) 546-8489 · C-DET Certified
Caption

Ten minutes, no tools, and you’ll know more about your laundry room than most homeowners ever do. Save this one and walk through it on Saturday. →

StaticThu 24

Book Before The Cold Sets In

Design

Warm, calm autumn photograph — exterior of a Valley home with the vent hood visible if possible. Restrained type. No urgency graphics, no countdowns.

Headline

The system you clean in October has to carry you to spring.

Caption

Once heating season starts, the dryer runs longer, the loads get heavier and the vent line stops drying out between cycles. Getting the dryer and the dryer vent cleaned now means the whole system goes into winter clear instead of already half full. 📞 (484) 546-8489 · thelintguy.com

ReelFri 25

The One Question To Ask Before You Book Anyone

Topic

Tip · consumer-advice framing. Helps the viewer even if they never call us.

Build

No filming. 20–25 sec. Text-forward, minimal footage. Calm, useful tone.

On-Screen Text
  1. Hook · 0–3sGetting quotes for dryer vent cleaning? Ask this. 📋
  2. The question“Do you clean the dryer itself, or just the vent line?”
  3. WhyA dryer fire starts inside the machine, where lint meets the heating element
  4. Follow-up“Do you pull the dryer out and open the cabinet?”
  5. Follow-up“Will you show me what came out?”
  6. PointIf the answer is no, the price difference makes sense — it’s a different job
  7. CTAWe do the dryer AND the dryer vent, and we always show you · 📞 (484) 546-8489
Footage Needed

Minimal — open cabinet, brush in the line, lint on a sheet. Text carries this one.

Caption

Getting a couple of quotes is smart. Here’s the question that tells you what you’re actually comparing — because “dryer vent cleaning” means very different jobs depending on who’s saying it. 📞 (484) 546-8489

ToneNever name or mock a competitor. The line is “here is what a complete job includes” — the comparison lands on its own.
04Sep 28–Oct 2

Hardware Literacy · The Expertise Week

Turning his most-repeated corrections into content

Why this week existsNearly every revision Michael has sent since July has been about hardware in a picture — vent covers, duct material, diameter, the difference between a dryer vent and an air duct. He notices these instantly and most homeowners have never thought about them once. That gap is the content. Every asset here can be built from photos he has already sent.
ReelMon 28

4 Things I Find In Normal Houses Every Week

Topic

Awareness · expertise. Turns Michael’s most-repeated corrections into public teaching.

Build

No filming. 25–30 sec. Four labelled reveals. Shoots entirely from photos and clips he has already sent.

On-Screen Text
  1. Hook · 0–3s4 things I find in ordinary houses every week ⚠️
  2. 1Flexible foil duct behind the dryer — it sags, traps lint in every dip, and isn’t rated for the heat
  3. 2The duct crushed flat because the dryer got pushed back too far
  4. 3A screen or grid behind the louvres outside — it catches lint like a net
  5. 4A dryer that’s never been opened. Vent cleaned, machine untouched.
  6. CTAWe check all four every visit — the dryer AND the dryer vent · 📞 (484) 546-8489
Footage Needed

Foil duct · crushed duct · exterior hood with a grid · open dryer cabinet full of lint. Use Michael’s reference photos (IMG_6600 / IMG_6601, Jul 27) as stills with a slow push if video is missing.

Caption

Four problems we find in ordinary houses every week, on systems the homeowner assumed were fine. The last one is the most common of all — a vent that’s been cleaned and a dryer that’s never been opened. 📞 (484) 546-8489

CarouselTue 29

How To Read Your Own Dryer Vent

Slides — 7
  1. CoverYou Can Check Most Of This Yourself. Here’s How. 🔎
  2. MaterialSmooth metal duct is correct. Flexible foil or plastic is not rated for dryer heat and traps lint in every ridge.
  3. DiameterIt should be four inches the whole way — same width at the machine as at the wall. Any reduction is a place lint collects.
  4. TurnsEvery elbow slows the air and gives lint somewhere to settle. Shorter and straighter is safer.
  5. The hoodLouvres that swing open with the airflow and nothing behind them. A screen or grid back there is wrong on a dryer vent.
  6. The wallTwo holes is normal — the top one is where the dryer connects, the bottom one is a clean-out.
  7. Call to actionNot sure what you’re looking at? Send us a photo. 📞 (484) 546-8489 · C-DET Certified
Caption

Five things you can check without tools, and one that surprises everyone — if there are two holes in your laundry room wall, that’s normal. Swipe through, then go have a look. →

Assets

Shoot every slide from Michael’s own reference photography — IMG_6600 / IMG_6601 from July 27, the gas dryer set from August 20, and the back-of-dryer images from August 19. Do not generate any of this.

StaticTue 29

Smooth Metal, Not Foil

Design

Straight two-panel comparison from real photographs. Left: flexible foil duct, marked wrong. Right: smooth metal duct, marked correct. No illustration.

Headline

If the duct behind your dryer is flexible foil, that’s the first thing to fix.

Caption

Flexible foil and plastic ducts sag, trap lint in every ridge and aren’t rated for the heat a dryer puts out. Smooth metal is what belongs there. It’s a small part and a quick swap, and it makes a real difference to how the whole system runs. 📞 (484) 546-8489

Accuracy This is the August 24 correction, verbatim: “Air duct cleaning is the flexible stuff. Dryer vent is smooth aluminum.” Get the two photographs from Michael rather than sourcing them — this specific image has been wrong twice.
ReelWed 30

Go Look At The Vent On Your Outside Wall

Topic

Tip · 30-second homeowner check. Michael’s single most-repeated correction, published as advice.

Build

No filming. 25 sec. Right vs wrong comparison, built from his own reference photography.

On-Screen Text
  1. Hook · 0–3sMost people have never looked at this part of their house 🏠
  2. BeatIt’s where all the hot, wet air from your dryer is supposed to leave
  3. Right✅ Louvres that swing open with the airflow — and nothing behind them
  4. Wrong❌ A screen or grid behind the louvres. Looks tidy. Catches lint like a net.
  5. PointThat’s an air vent cover, not a dryer vent cover. Different job entirely.
  6. CTANot sure what’s on your wall? 📸 Send us a photo · (484) 546-8489
Footage Needed

Correct hood with louvres opening under airflow · an incorrect cover with a grid behind it. Both from Michael’s own photos — do not generate either.

Caption

Go look at the outside of your house. That little hood near the laundry room — if there’s a screen or a grid sitting behind the flaps, that’s a problem, and it’s a common one. Screens belong on windows, not on dryer vents. 📸 Send a photo if you’re unsure.

CarouselThu Oct 1

The Four-Inch Rule

Slides — 6
  1. CoverOne Number Explains Most Dryer Vent Problems: 4″ 📏
  2. The ruleA dryer vent is four inches in diameter, and it should be four inches the entire way — at the machine, through the wall, out at the hood.
  3. What goes wrongSomewhere along the run, someone fits a reducer or a narrower piece. It still connects, so nobody questions it.
  4. Why it mattersEvery narrowing is a pinch point. Air slows down, lint drops out of the airstream, and the buildup starts right there.
  5. How to checkLook at the duct where it leaves the dryer and where it meets the wall. Same width? Good. Stepped down? That’s a problem.
  6. Call to actionWe check the diameter on every visit, along with the dryer itself. 📞 (484) 546-8489 · C-DET Certified
Caption

One number, and it explains a surprising share of the problems I find. Four inches, the whole way, no reductions. Have a look at yours — you can see it in about ten seconds. →

StaticThu Oct 1

Send Me A Photo

Design

Simple, friendly, high-contrast card. A phone photographing an exterior vent hood. Minimal type.

Headline

Not sure what’s on your wall? Send a photo. I’ll tell you straight.

Caption

Send a picture of the hood on your outside wall, or the duct behind your dryer, and I’ll tell you what you’re looking at — no obligation, no sales pitch. It takes me thirty seconds and it saves you wondering. And if it does need doing, we clean the dryer and the dryer vent, not just the vent line. 📸 Message the page or text (484) 546-8489

Engagement The strongest call to action in the batch — it turns a scroll into a direct message with a qualified lead attached. Make sure the Facebook auto-reply Jhomark scoped on the July 17 call is live before this posts, because the replies need to go somewhere.
ReelFri Oct 2

Two Holes In The Wall Isn’t A Mistake

Topic

Awareness · the detail that proves expertise. Small, true and genuinely surprising.

Build

No filming. 20 sec. Point-and-label edit over a behind-the-dryer clip.

On-Screen Text
  1. Hook · 0–3sTwo holes in your laundry room wall? That’s not a mistake. 🕳️
  2. TopThe top one is where the dryer hose connects
  3. BottomThe bottom one is a clean-out — so the vent line can be serviced properly
  4. PointIf you have one, whoever built your house was thinking ahead
  5. CTAAnd it’s one more spot we clean, along with the dryer itself · 📞 (484) 546-8489
Footage Needed

Behind a pulled-out dryer showing both wall openings. Michael’s August 19 photos work as stills with on-screen arrows.

Caption

Two holes in the laundry room wall isn’t a mistake. The top one is the dryer connection, the bottom one is a clean-out for servicing the vent line — and if you have one, whoever built your house was thinking ahead. 📞 (484) 546-8489

Why This Post

Straight from Michael’s August 19 correction. Exactly the kind of detail that separates someone who knows the trade from someone who bought a brush.

05Oct 5–9

National Fire Prevention Week · Oct 4–10

The safety conversation is already happening this week

TimingFire Prevention Week 2026 runs October 4–10 — the week containing October 9, the anniversary of the Great Chicago Fire. Every fire department, insurer and local news outlet in the Valley will be posting. This is the highest-reach week in the calendar; put any boost budget here.
ReelMon 5

Fire Prevention Week: The 4th Thing Nobody Checks

Topic

Awareness · safety, tied to the national week. Highest-reach post in the batch.

Build

No filming. 25–30 sec. Checklist structure — three ticks, then the turn.

On-Screen Text
  1. Hook · 0–3sIt’s Fire Prevention Week. Most people check 3 things. 🔥
  2. 1✅ Smoke alarms
  3. 2✅ Fire extinguisher
  4. 3✅ Escape plan
  5. TurnAll good. All worth doing. But thousands of house fires a year start in a laundry room.
  6. 4⬜ The dryer — and it never makes anybody’s list
  7. CTAIt’s the one item where the fix removes the hazard instead of warning you · 📞 (484) 546-8489
Footage Needed

Smoke alarm · a dryer running · lint inside the cabinet · lint pulled from the vent line.

Caption

It’s Fire Prevention Week. Smoke alarms, extinguisher, escape plan — all worth checking. Add one more: the dryer and the dryer vent. It’s the only item on that list where the fix removes the hazard instead of alerting you to it. 📞 (484) 546-8489

Hashtags
#FirePreventionWeek#FireSafety#DryerVentCleaning#DryerCleaning#LehighValley#TheLintGuy
Verify“Thousands every year” is deliberately non-specific so no unverified figure goes out. For a hard number, use the current published NFPA or FEMA figure and cite it on screen.
CarouselTue 6

Five Minutes, Five Checks

Slides — 7
  1. CoverFire Prevention Week: Five Minutes In Your Laundry Room 🔥
  2. OneClean the lint trap — then look into the slot underneath it with a flashlight. Packed lint down there is normal and shouldn’t be.
  3. TwoPull the dryer out. Is the duct behind it crushed against the wall or kinked over on itself?
  4. ThreeCheck the material. Smooth metal is correct. Flexible foil or plastic isn’t rated for the heat.
  5. FourIs there lint on the floor behind the machine, or a warm, damp smell when it runs?
  6. FiveRun the dryer, go outside, put your hand near the hood. Louvres open? Strong air?
  7. Call to actionAnything off? We clean the dryer and the dryer vent. 📞 (484) 546-8489 · C-DET Certified
Caption

Five checks, five minutes, no tools — and you’ll know whether your laundry room needs attention. It’s Fire Prevention Week, so this is the weekend to do it. Save it. →

StaticTue 6

Where A Dryer Fire Actually Starts

Design

Serious and restrained. No emoji on the image. Real photograph of the inside of a dryer cabinet with lint visible near the heating element area — his own job photography only.

Headline

Not in the vent. Inside the dryer, where the lint meets the heat.

Caption

A blocked vent line is what causes the problem — the machine can’t shed heat, so it runs hotter and longer than it was built to. But the ignition point is usually inside the dryer itself, where lint has collected against the heating element. That’s why cleaning only the vent line isn’t enough. We clean both. 📞 (484) 546-8489

Verify Have Michael confirm this phrasing before it publishes. It is the strongest safety claim in the batch and he is the certified party — his sign-off protects everyone.
ReelWed 7

Gas Dryers Have A Second Problem

Topic

Awareness · safety. Genuinely important information most gas-dryer owners have never heard.

Build

No filming. 25 sec. Serious tone, no emoji on screen, restrained music.

On-Screen Text
  1. Hook · 0–3sGot a gas dryer? There’s a second thing to know.
  2. BeatElectric dryer + blocked vent = fire risk
  3. BeatThat’s serious enough
  4. TurnBut with gas, the combustion gases vent through the same line
  5. PointSo a blocked vent doesn’t just trap lint and heat — it can push exhaust back into the room
  6. CTAClean dryer, clear vent line, and a working CO alarm on every floor. All three. · 📞 (484) 546-8489
Footage Needed

Real gas dryer connection — use Michael’s August 20 reference photos. A generated version invented an extra component last time, so do not generate this.

Caption

An electric dryer with a clogged vent is a fire risk. A gas dryer is that plus a carbon monoxide risk, because the combustion gases vent through the same line. If you have gas and can’t remember your last cleaning, move it up the list. 📞 (484) 546-8489

VerifyMichael must sign off on the CO wording before this publishes. It is a safety claim on a fire-safety page and he is the certified party.
CarouselThu 8

Your 10-Minute Home Safety Sweep

Slides — 7
  1. Cover10 Minutes. One Walk Around The House. Do It This Weekend. 🏠
  2. KitchenExtinguisher gauge in the green, and somewhere you could actually reach it in a hurry.
  3. HallwayPress the test button on every smoke alarm. If one chirps, change the battery now, not later.
  4. BedroomsTwo ways out of every room. Say them out loud with whoever sleeps in there.
  5. Laundry roomPull the dryer out. Crushed duct? Lint on the floor? Foil instead of metal?
  6. OutsideRun the dryer, find the hood on your wall. Louvres open? Strong airflow?
  7. Call to actionWeak air or louvres that won’t open? That’s your sign. The dryer and the dryer vent. 📞 (484) 546-8489
Caption

A genuinely useful ten minutes, and only the last two slides are our department. Walk the house this weekend — it’s Fire Prevention Week and this is the easiest thing on the list. →

Why This Post

Give-first content. Four of six slides help with things we don’t sell, which is exactly what makes the last two credible. The most saveable asset in the batch.

StaticThu 8

Where’s Your Smoke Alarm?

Design

Real laundry room photograph with a ceiling smoke alarm visible. Quiet, factual treatment.

Headline

Plenty of laundry rooms don’t have one.

Caption

Kitchens and hallways get the alarms. Basements and laundry rooms often get skipped — which is a problem, because that’s where the dryer is. A working alarm within earshot of the machine, and a dryer and vent line that are actually clean. Both. 📞 (484) 546-8489

ReelFri 9

There’s No Licence Required To Clean A Dryer Vent

Topic

Awareness · buyer protection. Closes Fire Prevention Week on trust rather than fear.

Build

No filming. 25–30 sec. Text-led, calm pacing, understated music.

On-Screen Text
  1. Hook · 0–3sAnyone can buy a brush and call themselves a vent cleaner. 🧹
  2. BeatThere’s no licence required
  3. TurnSo the question isn’t whether someone will come out. It’s what they do when they get there.
  4. CheckDo they open the dryer, or just the vent?
  5. CheckDo they check the duct material and the size?
  6. CheckDo they show you what came out?
  7. CTAC-DET Certified · The dryer AND the dryer vent · 📞 (484) 546-8489
Footage Needed

Open cabinet being cleaned · duct being inspected · lint on a sheet being shown. Certification badge as a graphic.

Caption

There’s no licence required to clean a dryer vent, which means the real question isn’t whether someone will come out — it’s what they do when they get there. Open the dryer? Check the duct? Show you what came out? 📞 (484) 546-8489 · C-DET Certified

06Oct 12–16

Commercial · Q4 Budgets Open

Apartments, student housing, care homes, laundromats

ReelMon 12

The Laundry Room Nobody Owns

Topic

Awareness · commercial. Aimed at operators, not residents.

Build

No filming. 25–30 sec. Scale-and-contrast edit. Uses any commercial or shared laundry footage in the library.

On-Screen Text
  1. Hook · 0–3sThe room I get called into too late, every time. 🏢
  2. BeatA shared laundry room runs more loads in a month than a family home runs in a year
  3. BeatSame dryers. Same vent lines. Same 4″ duct.
  4. BeatTwenty times the volume.
  5. PointAnd nobody owns the problem — because nobody who uses the room maintains it
  6. CTAApartments · student housing · care facilities · The dryers AND the vent lines, on a schedule · 📩 Ask about commercial
Footage Needed

Bank of commercial dryers · lint accumulation behind a machine · a commercial vent line being serviced. If no commercial footage exists, use a domestic laundry room and lean on the text.

Caption

Shared laundry rooms rack up volume no household system ever sees, and the machines and vent lines behind them are usually the last thing anyone thinks about. We service multi-unit on a schedule — the dryers and the dryer vents. 📩 Ask about commercial.

Hashtags
#PropertyManagement#StudentHousing#CommercialCleaning#LehighValley#FireSafety#TheLintGuy
CarouselTue 13

The Property Manager’s Q4 List

Slides — 7
  1. CoverManaging A Property? 5 Questions Worth Answering Before Winter 📋
  2. Do you know when every dryer and vent line in the building was last serviced — or only the ones a tenant complained about?
  3. Is there a written record of it? If something happens, that record is the difference between “maintained” and “neglected.”
  4. Are the shared laundry rooms on a maintenance schedule, or handled reactively when a machine stops working?
  5. Do your turnover checklists include the vent line and the dryer itself, or stop at the appliance?
  6. Is there budget left this year? Access and money are both easier in Q4 than in February.
  7. Call to actionWe service multi-unit on schedule and document every visit. 📩 Message for a walkthrough. 📞 (484) 546-8489
Caption

Apartments, student housing, nursing homes, laundromats. Shared dryers mean shared risk — and the paperwork trail matters as much as the work. We clean the dryers and the vent lines, on schedule, documented. →

StaticTue 13

Documented Every Visit

Design

Clean, businesslike card. A service record or job sheet photographed on a clipboard beside a commercial dryer bank. Professional, not folksy.

Headline

Every visit documented. Every unit accounted for.

Caption

For a property manager, the record matters almost as much as the work. We log every unit we service — the dryer and the vent line — so you have a maintenance history when an insurer, an owner or an inspector asks for one. 📩 Message for a walkthrough. 📞 (484) 546-8489

ReelWed 14

6 Loads A Week vs 80

Topic

Awareness · scale. One clean statistic told visually.

Build

No filming. 20 sec. Number-driven cut, big type. Music only.

On-Screen Text
  1. Hook · 0–3sA family runs about 6 loads a week.
  2. BeatA 12-unit building? 60. 80. More.
  3. BeatSame 4″ duct. Same dryers.
  4. Beat10–20× the lint going through it
  5. PointA house might go a year between cleanings. A shared laundry room can’t.
  6. CTADryers and vent lines, on a schedule that matches the real use · 📩 Ask about commercial
Footage Needed

Domestic laundry room · commercial dryer bank · heavy lint pulled from a busy line. Big on-screen numbers do the work.

Caption

Same four-inch duct. Ten to twenty times the lint moving through it. A schedule that works for a family home doesn’t work for a building — the dryers and the vent lines need servicing on the real volume. 📩 Ask about commercial.

CarouselThu 15

Inside A Multi-Unit Visit

Slides — 6
  1. CoverWhat A Commercial Visit Actually Looks Like 🏢
  2. BeforeWe walk the property first, count the units and map the vent runs, so the quote is based on the building rather than a guess.
  3. SchedulingWe work around residents — early mornings and off-peak, so laundry rooms aren’t out of service when people need them.
  4. The workEach machine gets pulled and opened, each vent line gets brushed end to end. The dryer and the dryer vent, every unit.
  5. The recordYou get a written record of what was serviced and what we found — including anything that needs a repair we don’t do.
  6. Call to actionFree walkthrough and a quote based on your actual building. 📩 Message us · 📞 (484) 546-8489
Caption

For property managers who’ve never booked this before — here’s the whole process, from walkthrough to written record. No surprises, no residents locked out of the laundry room. →

Confirm Slides 2, 3 and 5 describe a commercial process — walkthrough, off-peak scheduling, written record. Confirm each with Michael before publishing. If he doesn’t currently do a formal walkthrough or written record, this becomes a promise he has to keep.
StaticThu 15

Tenants Notice The Laundry Room

Design

Bright, clean shared laundry room photograph. Positive framing — this is about the property looking well-run, not about risk.

Headline

A laundry room that works is one less thing on your desk.

Caption

Machines that take three cycles generate complaints, work orders and turnover. Clean dryers and clear vent lines mean faster drying, lower running costs and fewer calls — plus a documented safety record you didn’t have before. 📩 Message for a walkthrough.

ReelFri 16

Scheduled Beats Emergency

Topic

Awareness · commercial close. Speaks to the decision-maker’s calendar, not their fear.

Build

No filming. 20–25 sec. Before/after logic in text.

On-Screen Text
  1. Hook · 0–3sAlmost every commercial job I get called to is a reaction. 📞
  2. BeatA machine stopped working
  3. BeatA tenant complained
  4. BeatSomething smelled hot
  5. TurnBy then it’s been building for years
  6. PointBuildings on a schedule don’t make that call. They get a visit, a record, and dryers that dry.
  7. CTAThe dryers AND the vent lines, on a rotation that matches the building · 📩 Ask about scheduled service
Footage Needed

Commercial laundry room · heavy lint from a commercial line · service record or clipboard if available.

Caption

Almost every commercial call we get is a reaction to something that’s already gone wrong. The buildings on a schedule don’t make those calls — they get a visit, a record, and machines that work. 📩 Ask about scheduled service.

07Oct 19–23

Proof & Referral · His Own Work

The week with zero image-accuracy risk

All realEvery asset this week is Michael’s own footage of his own jobs, or a real customer review. Nothing generated, nothing sourced. The lowest-risk and highest-converting week in the calendar.
ReelMon 19

One Real Job, Start To Finish

Topic

Proof · documentary. The most persuasive format in this trade and pure existing footage.

Build

No filming. 40–50 sec. Straight chronological cut of one job with light labels.

On-Screen Text
  1. Hook · 0–3sOne job. Normal house. Start to finish. 🧰
  2. BeatMachine comes out. Duct comes off.
  3. BeatOpen the dryer up — this is what was inside it
  4. BeatThen the vent line, all the way to the hood outside
  5. BeatThat came out of one system
  6. BeatAnd that’s the airflow after
  7. CTAThe dryer AND the dryer vent. That’s the whole job. · 📞 (484) 546-8489
Footage Needed

Ideally one job filmed in sequence. Otherwise stitch the library in job order — pulled out, cabinet open, brushing, lint pile, hood airflow.

Caption

One house, one visit, start to finish. The dryer comes out and gets opened up, the vent line gets brushed end to end, and everything that came out goes on the sheet so you can see it. 📞 (484) 546-8489 · C-DET Certified

CarouselTue 20

What Our Customers Actually Say

Slides — 6
  1. Cover120+ Five-Star Reviews. Here’s What People Mention Most. ⭐
  2. ReviewPull four or five real reviews live from the Google Business Profile the week this publishes. First name and last initial only.
  3. ReviewPrioritise any that mention thoroughness, the dryer being opened, or being shown what came out.
  4. ReviewOne that mentions punctuality or leaving no mess is worth including — it answers a different objection.
  5. ReviewIf one mentions a dryer that started working properly again, lead with it.
  6. Call to actionThe dryer and the dryer vent, every visit. 📞 (484) 546-8489 · thelintguy.com
Caption

We didn’t pick the nicest ones — we picked the ones that say the same thing. Thorough, tidy, and they showed me what came out. Book at thelintguy.com →

Freshness Pull the quotes and the review count live in the week it publishes rather than reusing screenshots. The number keeps climbing and a stale figure undersells him.
StaticTue 20

Before And After — One Real Job

Design

Straight two-panel split from a single real job. No caption on the image beyond BEFORE and AFTER. The photographs carry it; type stays out of the way.

Caption

Same house. Same system. About an hour apart. The homeowner had no idea it was anywhere near this bad — they just knew towels were taking two cycles. This is what cleaning the dryer and the dryer vent actually looks like. 📞 (484) 546-8489

Asset Needs a matched before/after pair from one job. Ask Michael to capture both on every visit from now on — within a month it builds a library that removes the generated-image problem from this account permanently and makes every future batch cheaper.
ReelWed 21

11 Years, Never Been Done

Topic

Awareness · the shock reveal. The reel most likely to get shared, if the footage supports it.

Build

No filming. 20–25 sec. Single dramatic reveal, minimal text, let the footage carry it.

On-Screen Text
  1. Hook · 0–3sThis came out of one house. One system. 😳
  2. BeatFamily had lived there 11 years
  3. BeatNever been done
  4. TurnThey didn’t call because they were worried. They called because the towels weren’t drying.
  5. BeatAnd that’s just the vent. This is what was inside the machine ↓
  6. CTADon’t know when yours was last done? Worth finding out. · 📞 (484) 546-8489
Footage Needed

A genuinely severe job — large mass of packed lint, the line it came from, the dryer interior. Use whichever job in the library is actually the worst.

Caption

Eleven years in the house, never had it done. They didn’t call because they were worried — they called because the towels weren’t drying. That’s usually how it goes. 📞 (484) 546-8489

AccuracyMatch the on-screen numbers to a real job in the footage. If the worst one in the library is a seven-year house, say seven. Do not round up for effect.
CarouselThu 22

Realtors: The Twenty-Minute Item

Slides — 6
  1. CoverAgents: One Item That Keeps The Laundry Room Off The Punch List 🏡
  2. ListingA clean, well-vented laundry room shows better and answers a question before a buyer thinks to ask it.
  3. InspectionThe inside of a vent line usually isn’t on an inspection report — which means nobody has checked it and nobody can vouch for it.
  4. BuyingNew owners have no history on that system. Starting clean means one less unknown in a house full of them.
  5. For youIt’s a small, cheap, easily-arranged item that makes you look thorough to both sides of the deal.
  6. What we doThe dryer and the dryer vent — the machine gets opened up as well as the line brushed, so the whole system is documented as clean.
  7. Call to actionHappy to be the name you hand your clients. 📞 (484) 546-8489 · C-DET Certified
Caption

For the agents in the Valley: this is the twenty-minute item that keeps a laundry room off the punch list, on either side of a sale. We’re glad to be the name you pass along. →

Why This Post

Opens a referral channel rather than chasing a single sale. One local agent who passes the number along is worth more than any individual post in this batch.

StaticThu 22

Was The Dryer Vent Ever Cleaned?

Design

Real photograph of a laundry hookup in an empty room — moving boxes if available. Restrained type, one line of headline. Quiet and useful, not alarming.

Headline

Bought the house recently? Was the dryer vent ever cleaned?

Caption

Home inspectors check a lot of things. The inside of a dryer vent line usually isn’t one of them, and the previous owner may never have had it done at all. If you’ve moved in within the last year or two, start clean — the dryer and the vent line both. One appointment and then you know. 📞 (484) 546-8489

Approved wording The headline uses Michael’s own August 11 rewrite. He asked us to change “The dryer vent isn’t on the inspection report” to a direct question, and to add the note about cleaning the dryer itself. Both are in.
ReelFri 23

Why We Always Show You What Came Out

Topic

Awareness · trust. Explains a habit rather than making a claim.

Build

No filming. 20 sec. Quiet, personal pacing over the end-of-job footage.

On-Screen Text
  1. Hook · 0–3sWe put it on a sheet and show you before we pack up. Here’s why. 🧾
  2. BeatNot to shock anybody
  3. BeatIt’s that this is invisible work
  4. BeatYou can’t see inside your vent line. You can’t see inside your dryer.
  5. PointSo the only way you know it was done properly is if somebody shows you
  6. CTAAsk for that, whoever you hire · 📞 (484) 546-8489
Footage Needed

Lint laid out on a sheet at the end of a job · the open dryer it came from · the vent line.

Caption

This is invisible work. You can’t see inside your vent line or inside your dryer, so the only way you know it was done properly is if someone shows you what came out. Ask for that, whoever you hire. 📞 (484) 546-8489

08Oct 26–30

Winter Prep · Clocks Back Sun Nov 1

The last week, running into the time change

ReelMon 26

Why Cold Weather Turns Lint Into A Plug

Topic

Awareness · the mechanism. Explains why booking now beats booking in spring.

Build

No filming. 20–25 sec. Cause-and-effect chain in text over a lint reveal.

On-Screen Text
  1. Hook · 0–3sWhy your dryer struggles in winter — and it’s not the machine ❄️
  2. 1Hot, wet air leaves the dryer
  3. 2Hits a cold vent line → condensation
  4. 3Dry lint blows out. Damp lint sticks.
  5. 4And packs down until it’s not fluff any more — it’s a plug
  6. TurnSame thing happens inside the dryer
  7. CTAWhich is why we clean both · 📞 (484) 546-8489
Footage Needed

Damp packed lint pulled from a line (the denser the better) · interior of a duct · lint inside the cabinet.

Caption

Hot wet air, cold duct, condensation. Dry lint blows out; damp lint sticks and packs down until it’s a plug rather than fluff. It happens in the vent line and inside the machine — which is why both need cleaning before winter. 📞 (484) 546-8489

CarouselTue 27

Your Winter Laundry Room Sweep

Slides — 7
  1. CoverBefore The Cold Sets In: 6 Things In One Room 🧊
  2. Clean the lint trap, then look into the slot underneath it with a flashlight.
  3. Pull the dryer out far enough to see the duct. Crushed, kinked, or foil instead of metal?
  4. Check for lint on the floor and around the door seal — signs it’s escaping where it shouldn’t.
  5. Run a load and time it. Two cycles to dry means something is restricted.
  6. Go outside while it runs. Louvres open? Strong warm air? Any lint caught in the hood?
  7. Call to actionWinter is the worst time to find out. The dryer and the dryer vent. 📞 (484) 546-8489
Caption

Six checks, one room, ten minutes. Do it now rather than in January, when the dryer is running twice as much and you really need it to work. Save this. →

StaticTue 27

Add One Line To The List

Design

Checklist card. Three items in the standard advice, the fourth ours — set in ember so it reads as the addition rather than the pitch.

On-Image Copy

THIS WEEKEND: ☑ Clocks changed ☑ Smoke alarm batteries ☑ CO alarm tested ☐ Dryer & dryer vent cleaned

Caption

Three of these you can do yourself in ten minutes. The fourth takes one phone call, and it’s the only one on the list that removes a hazard instead of warning you about it. 📞 (484) 546-8489 · thelintguy.com

ReelWed 28

Clocks Go Back This Sunday. Check 3 Things — And A 4th.

Topic

Awareness · seasonal ritual. Posted the Wednesday before the change, so it lands while people are still planning the weekend.

Build

No filming. 20–25 sec. Checklist ticks then the turn. Music only.

On-Screen Text
  1. Hook · 0–3sClocks go back this Sunday. You know the drill. 🕐
  2. 1✅ Change the clocks
  3. 2✅ Smoke alarm batteries
  4. 3✅ Test the CO alarm
  5. TurnNow the 4th one nobody does ↓
  6. 4⬜ The dryer and the dryer vent — before winter really starts
  7. CTATwice a year, same weekend, easy to remember · 📞 (484) 546-8489
Footage Needed

Smoke alarm being tested · a dryer running · lint inside the cabinet · lint from the vent line.

Caption

Clocks go back Sunday. Alarm batteries, CO alarm — you know the routine. Add a fourth: the dryer and the dryer vent, before the cold really sets in. Same weekend every year and you’ll never have to remember when it was last done. 📞 (484) 546-8489

Hashtags
#DaylightSaving#HomeSafety#FireSafety#DryerVentCleaning#LehighValley#TheLintGuy
CarouselThu 29

Winter-Proofing The Whole System

Slides — 6
  1. CoverWhat Winter Does To A Dryer System ❄️
  2. CondensationCold air in the vent line means moisture. Damp lint sticks to the duct walls instead of blowing out.
  3. Heavier loadsCoats, blankets, thick towels. More water per load, longer cycles, more lint per cycle.
  4. Longer run timesThe machine works harder for longer, which means more heat inside a cabinet that already has lint in it.
  5. Blocked hoodsSnow, ice and nesting debris around the exterior hood stop the louvres closing and sealing properly.
  6. Call to actionClean the dryer and the vent line before the cold, not after. 📞 (484) 546-8489 · C-DET Certified
Caption

Four things winter does to a dryer system, and every one of them makes the last one worse. This is why a vent that just about coped in October gives up in January. →

StaticThu 29

Carbon Monoxide And The Laundry Room

Design

Restrained, factual. A CO alarm on a laundry room ceiling, real photograph. No emoji on the image.

Headline

Gas dryer? Your CO alarm matters as much as your smoke alarm.

Caption

A gas dryer vents its combustion gases through the same line that carries the lint. Keep the dryer and the vent line clear, and keep a working carbon monoxide alarm within earshot of the machine. Both, not one. 📞 (484) 546-8489

ReelFri 30

Meet Michael — The Lint Guy

Topic

Awareness · owner-led. Closes the batch on the person behind the work.

Build

No filming needed — built from existing job and van footage with text. If Michael is happy to record a short phone voice note, use it here more than anywhere else in the batch.

On-Screen Text
  1. Hook · 0–3sWondering who’s actually behind these posts? 👋
  2. BeatMichael Carrer. The Lint Guy.
  3. BeatNo call centre. No rotating crew. You book The Lint Guy, you get Michael.
  4. BeatC-DET Certified — dryer exhaust specifically, which is its own trade
  5. BeatThe dryer AND the dryer vent on every job. Not an upsell — just the job.
  6. BeatHomes across Lehigh Valley · 120+ five-star reviews
  7. CTA📞 (484) 546-8489 · thelintguy.com
Footage Needed

Any existing footage of Michael working, the van, or arriving at a job. Stills are fine with a slow push. No new filming.

Caption

When you book The Lint Guy, you get Michael — certified specifically in dryer exhaust, doing the dryer and the dryer vent on every single job, in homes across Lehigh Valley for years now. 120+ five-star reviews that didn’t come from cutting the job short. 📞 (484) 546-8489

Why This Post

He has asked three separate times to be called Michael rather than Mike. This closes the batch by making his name the point.

Production Notes